by Sarah Henderson | Sep 2, 2021 | Affiliate Industry Issues
It’s showtime. Q4 is here and the online holiday shopping season is about to kick into high gear. There are definitely a lot of unknowns for the fourth quarter. An uptick in COVID cases from the new variant could cause closures or restrictions, lingering supply...
by Sarah Henderson | Aug 30, 2021 | Affiliate Industry Issues
Influencer marketing is red hot, but does it actually drive sales? As we discussed in the previous posts, influencers are great for brand exposure, but conversion rates for influencers using a commission-based structure do not always live up to the extensive hype or...
by Sarah Henderson | Aug 25, 2021 | Affiliate Industry Issues
Once you fully understand the landscape (see Part 1), you can put in place an influencer strategy that is appropriate for your brand’s unique needs and objectives – and works well with your existing affiliate program. There are definitely a lot of things that...
by Sarah Henderson | Aug 17, 2021 | Affiliate Industry Issues, Affiliate Marketing Tips
You’ve likely been inundated with how significant influencers are in boosting brands’ online marketing efforts. You want influencers to work with you. Your brand wants in on that high-profile influencer mojo. We get it. We like working with influencers and definitely...
