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Take Your Fitness to the Next Level with Vanguard Styles!

 

Vanguard Styles are known for their high-quality active wear as well as other apparel made for performance without compromising style or comfort.

Each piece of Vanguard Styles apparel is carefully crafted to ensure peak performance with sophisticated and sleek designs, cutting-edge fabrics and seamless craftsmanship.

What Makes Vanguard Styles Unique?

  • Performance apparel that won’t break the bank.
  • Hand-selected materials to ensures both utility and style.
  • 30-day return guarantee

Program Details

  • Commission Rate: 10%
  • 30-day cookie duration
  • $40 AOV

Join the Vanguard Styles Affiliate Program in ShareaSale today!

Premium Jewels at an Affordable Price with Jewel Panda!

 

Jewel Panda’s focus is to bring flawless and timeless designs in jewelry to life. From finely crafted sterling silver to gems, pendants and charms, Jewel Panda delivers each piece of jewelry with the utmost care imaginable.

What Makes Jewel Panda Unique?

  • Jewelry is curated based on various trends.
  • Each piece of jewelry is packaged to make gift-giving a breeze.
  • Fast shipping worldwide.

Program Details

  • Commission: Up to 10%
  • 45-day cookie duration
  • $40 AOV

Join the Jewel Panda Affiliate Program in ShareaSale today!

Your New Ride or Dye is Here with Hally Hair!

 

Hally Hair was designed to provide a safer and more fun alternative to hair color! Hally Hair’s formula is gentle and will keep your hair nourished while delivering great color. Dubbed the “Color Cloud”, Hally’s foam format is also super easy to use and mess-free!

Hally Hair is an ammonia-free, demi-permanent color that is mixed with a gentle foaming developer. Hally’s Color Cloud dye is made with super-nourishing natural extracts like chamomile, lavender, ginseng and aloe. Available in several different fun shades, Hally Hair makes it the coolest (and safest) way to color your hair at home.

What Makes Hally Hair Unique?

  • Formulated with toxic-free ingredients
  • Vegan and cruelty-free
  • Demi-permanent color and washes out in 4-6 weeks

Program Details

  • Commission: Up to 15% for new customers and 10% payout on returning customers
  • 30-day cookie duration
  • Free shipping
  • $30 AOV

Join the Hally Hair Affiliate Program in ShareaSale today!

Halloween is a Harvest of Opportunity

With almost no one celebrating Halloween in 2020 (and Halloween falling on a Sunday this year), kids and adults are over the top excited for the event and preparing in advance to get their trick or treat on in a big way!

Halloween is the second-biggest spending holiday for retailers with US consumers typically spending $9 billion dollars on the holiday, according to the National Retail Federation. On average, Americans plan to spend $92.12 on Halloween decorations, costumes, candy, and other holiday essentials this year. Moreover, 58% of Americans reported they would celebrate Halloween this year, and 53% of Americans planned to decorate their homes.

Here are some of our great merchants that can help make Halloween a spooky celebration.

AMI Clubwear (CJSAS) is known as the place for sexy club apparel, shoes, and accessories for women of all ages. But they also have a great selection of fun and spicy costumes including, angels, devils, sailors, cheerleaders, celebrity outfits and so much more. And most come in a wide range of sizes to fit every woman.

Sometimes when dressing up for Halloween makeup is needed to complete the transformation. So, why not encourage your audience to get the best cosmetics that can be used beyond creating a look for a costume? Beautified You curates the best brands, and industry leaders, to deliver an easy, one-stop-shopping experience for cosmetics for skin, eyes, brows, lips, cheeks, and more.

Dressing up for Halloween is fun, but those with sensitive skin may be hesitant to use makeup as part of their costume. However, Juice Beauty has organic skincare formulations that perform better than conventional beauty products. Juice Beauty products are formulated with an antioxidant and vitamin-rich organic botanical juice base and include everything needed for a Halloween facial transformation and beyond.

It’s fun putting on makeup for a costume, but taking it off is often another story. Makeup Eraser (CJRak) makes it easy to remove all that face paint using only it’s 100% sustainable cloths and water.

If part of a costume requires changing up a hairstyle, then Hally Hair has demi-permanent hair dyes in fun colors. It’s the first ammonia-free foam hair dye and it’s PPD-free, Resorcinol-free, Paraben-free, Cruelty-free, and full of nourishing ingredients like chamomile, aloe vera, ginseng, and lavender.

Looking for a complete transformation into a totally different person? My Nice Wigs has premium options such as hair bundles, remy hair extensions, lace frontal wigs, and more. With a new do, your audience can be whoever they want for the dress-up day and easily create any look they desire.

Thinking about a western-themed outfit for Halloween?  Lane Boots offers designer-quality boots with western influences. Designed in Texas and hand-crafted by artisans, Lane Boots provides comfortable and stylish boots and booties.

Pulling off a costume means committing head to toe. And having the right footwear is easy with Lugz. They pride themselves on quality and supreme comfort. That also means these shoes will go the distance long after Halloween. Lugz offers a full range of stylish footwear for the entire family including its famous boots, casual, athletic, and canvas options.

Why not encourage your audience to get their pups in on the Halloween fun by getting them some skull leggings. Walkee Paws offers the first-ever stylish and comfortable leggings that protect dogs from germs, dirt, rain, snow, or whatever scary things they may come across.

Now it’s time to make sure that your business is making Halloween a treat and not a trick!

Empowering Women with Beautiful, Luxurious Yoga Apparel from KiraGrace

 

Join us as we celebrate women’s beauty, strength, and grace. Creators of elegant athletic wear, KiraGrace is 100% female-owned and committed to empowering women and giving back. We are experts at the delicate balance between fashion and function, offering timeless designs, luxurious quality, and a flawless fit.

All KiraGrace apparel is responsibly manufactured and made in the USA. Discover and grow in our wonderful world built on fashion, enriching personal connections and financial opportunity.

Yoga is a beautiful path to your subconscious where you can access your personal power and stay connected to your source. KiraGrace provides luxurious yoga clothing so you can experience the union of movement and breath while feeling lovely and feminine.

What Makes KiraGrace Unique?

  • 100% female-owned
  • Responsibly manufactured in the USA
  • Beautiful design, Luxurious fabric, and flawless fit.
  • Feminine, beautiful details and designed for high performance.

Program Details

  • Commission: 8%
  • 15-day cookie duration
  • Free shipping & easy returns

Join the KiraGrace Affiliate Program in ShareaSale today!

Introducing Tula Mics, a Small Microphone That Packs a Punch!

 

We are thrilled to introduce the Tula Mics affiliate program in ShareASale!

Tula Mics is proud to offer a convenient, yet portable solution whether you are podcasting, working from home, recording music or creating just about anything.

With its robust features, Tula Mics include a unique noise reduction system, headphone jack that doubles as an input for a lav mic as well as a USB microphone and mobile recorder. Tula Mics makes it simple for you to say that this is possibly the only mic you’ll ever need.

Tula Mics Affiliate Program Benefits and Features:

  • Commission Rate: 8%
  • 30-day cookie duration
  • $229 AOV
  • Dedicated Rewards Program

Join the Tula Mics Affiliate Program in ShareaSale today!

Enjoy Some Vitamin Sea with Salt Life!

 

We are thrilled to introduce the Salt Life affiliate program in Pepperjam!

Salt Life takes ocean wear to the next level with its signature logo, popular decals and unmatched selection of beachwear for men, women and children. Tailored to a lifestyle at sea, Salt Life is worn by professional and amateur sportsmen, fishermen, models and divers.

Salt Life takes pride in not only celebrating the ocean, but also protecting it. Through our Salt Life Gives Back initiative, we have joined with organizations that strive to protect the ocean and its inhabitants through conservation efforts, enforcement, reef creation, and sustainable programs. Through these efforts, we hope future generations will continue to Live the Salt Life and help protect the world’s oceans

Salt Life Affiliate Program Benefits and Features:

  • Commission Rate: 3%
  • 30-day cookie duration
  • $65 AOV
  • Dedicated Rewards Program

Join the Salt Life Affiliate Program in Pepperjam today!

Performance Never Felt So Good with Turq!

 

We are thrilled to introduce the Turq Affiliate Program in Share a Sale!

Turq is a unique collection of amphibious performance underwear engineered to keep active guys cool, dry and chafe-free. Turqs are designed for comfort and made for movement-the perfect base layer for any guy who sweats or gets wet.

What Makes Turq Unique?

We start with silver-infused, hydrophobic microfibers. Turqs are then seamlessly knit with a ventilated air-flow construction that provides a smooth, supportive fit and cool comfort all day.

We Offer Two Models:

  • Our FREESTYLE FIT styles offer a classic boxer brief styling as a foundation for any active lifestyle.
  • Our PARADISE POUCH® styles keep the boys supported and separated for friction free comfort.

Turq Affiliate Program Benefits and Features:

  • Commission Rate: 10%
  • 7-day cookie duration
  • $100 AOV
  • 100% satisfaction guarantee

Join the Turq Affiliate Program in Share a Sale today!

It’s Q4. Buckle Up!

It’s showtime. Q4 is here and the online holiday shopping season is about to kick into high gear.

There are definitely a lot of unknowns for the fourth quarter. An uptick in COVID cases from the new variant could cause closures or restrictions, lingering supply chain and shipping issues, a labor shortage, and the rising prices of goods – will all be big factors for Q4.

Despite the economic uncertainty, the forecasts for the early outlook for the 2021 holiday season are solid.

eMarketer is predicting that total 2021 US holiday retail sales will rise 2.7% to $1.093 trillion, while the season’s ecommerce sales grow 11.3% to $206.88 billion. Ecommerce is expected to account for a record 18.9% of total holiday season retail sales.

The National Retail Federation predicts that retail sales for all of 2021 will surpass the $4.4 trillion mark – an increase of at least 10% year-over-year. Online sales are also going to surge, with an 18% year-over-year increase. By year’s end, ecommerce is expected to account for at least $1 trillion of total retail sales.

Last year, COVID-19 changed people’s holiday shopping habits and behaviors which resulted in the biggest online shopping season ever. That set the tone for this season and most industry watchers predict that online consumers will expect more than discount offers and free shipping.

Availability and Shipping

However, product availability is top-of-mind for consumers this holiday season, with supply chain strain remaining an issue around the globe. Manufacturing shutdowns in Asia in early 2020 set off a ripple effect throughout the industry as raw materials became scarce and some manufacturing stopped. Factories continue to be at risk of closing and many retailers are desperately seeking alternative plans to produce or source merchandise.

The challenges don’t stop once the product leaves the factory floor. The global shipping process is being slowed not just by delays, but also by steep prices, which are likely to be passed on to the consumers.

This is expected to drive consumers online earlier than usual in the season to find the products they want and ensure they are delivered on time or available for in-store or curbside pickup.

Some predict that means that online shopping will be more spread out over the period from September to December, rather than concentrated in a few of the traditional landmark holiday shopping days – like Black Friday and Cyber Monday.

It’s hard to know exactly how this will shake out, but the best way to successfully navigate the holiday and Q4 shopping season is to start with a solid marketing strategy and to begin planning now, if you haven’t already started. Creating a detailed schedule of all marketing initiatives, tests, promotions, budgets, and 2021 competitive trends can make the difference between year-over-year growth or flat (or even declining) performance.

Affiliate Marketing: Under the Influence (Part 3) 

Influencer marketing is red hot, but does it actually drive sales? As we discussed in the previous posts, influencers are great for brand exposure, but conversion rates for influencers using a commission-based structure do not always live up to the extensive hype or the return on investment.

Mini-Case Study

Here’s an example of the time and resources it can take to bring a single influencer on board:

A large merchant with an established affiliate program wanted influencers to be recruited into their program. They had specific influencer criteria. As part of our ongoing overall recruiting efforts, we were consistently reaching out to appropriate influencers.

In mid-April, we began communications with a large media/content influencer about a potential partnership with this merchant.

To date (more than 3 and half months later) there have been 47 emails back and forth between our agency and the influencer – along with emails between our agency and merchant to clarify details, terms, approvals, payments, etc.

The merchant paid $2,500 to the influencer (this included negotiations for products and services along with social amplification of content posts). The original deal was for 1-day homepage exposure along with a 1x push notification to the influencer’s email list of more than 30K subscribers. The influencer ended up including the merchant in 2 other relevant content posts that were round-ups of services in the merchant’s vertical.

The initial campaign went live the first week of July. According to tracking in CJ, there have been more than 1,300 clicks to date. And according to an email from the influencer, they reported that as of August 5, there have been 89,178 impressions (a 5.75% click-through rate) and 3,842 engagements (a 4.31% engagement rate).

But there have been NO conversions.

What is Success?

That depends on the criteria being used to evaluate it. 

We were successful in finding an influencer that met the specific criteria of the merchant and successfully negotiated a better deal for the merchant than originally proposed by the influencer.

The merchant received a lot of clicks and brand exposure. But not a single sale (to date) has resulted out of the partnership.

However, the goal of the merchant going into the partnership was that this large media partner would drive sales. So, while many facets of this partnership were successful, the merchant’s objective, in this specific case, were not acheieved,

Takeaway

Based on this example and dozens of others with similar outcomes, it’s clear, in our experience, that influencer marketing is still in its early stages. And despite the very successful efforts of our agency to deliver on the types of influencers and deals that merchants express they want, most influencers have failed to produce any conversions and are much more successful in providing brand exposure.

While these influencers are now more open to diversity in their own monetization models – embracing affiliate marketing as well as pay for play – most still lack the knowledge to truly be successful with commission-based structures. And until they do, merchants must be aware that growing an affiliate program should be predicated on a diverse group of affiliates as well as recruiting and nurturing affiliates that will consistently promote the merchant’s brand over time. 

The Bottom Line

Influencer marketing in the performance space works well when done properly by focusing on the right grassroots base of influencers that are overall supportive of the brand with like-minded consumers/target audiences. But influencer marketing is not the immediate launch pad some have been led to believe. Relationship building is the cornerstone and that takes time, resources, significant effort, and an understanding that the return is incremental.

Read Affiliate Marketing: Under the Influence (Part 1) 

Read Affiliate Marketing: Under the Influence (Part 2)