Roger came to Internet and Affiliate Marketing back in 1999 from managing Wal-Mart retail stores in Western Canada. His extensive experience managing online retail stores carried over to successfully managing affiliate programs for many top online merchants. During his tenure in the affiliate marketing industry, Snow has personally transformed new and existing affiliate programs into a major revenue stream for their respective companies. Some of them to multi-million dollar a month status. His outgoing personality and never-ending work ethics have helped him and Snow Consulting strike several long standing partnerships with clients and many personal and business relationships with affiliate partners, networks and colleagues abroad. He has put together a strong team of people that provide all the quality attributes of what a professional consulting agency should provide.
VP, Client Strategy
Ginette brings over 20 years of online marketing experience to the Snow team. Her experience ranges from managing affiliate programs, developing websites and installing SEO practices for a variety of companies. She has performed numerous interviews and contributed to several media publications both offline and online for internet marketing. Ginette has had the privilege of working with companies ranging from start-ups to Fortune 500 such as Apple and Microsoft.
Randy entered the Online arena back in 2002 bringing sales, communication and marketing background that helped get Snow Consulting off the ground. He’s had the privilege of working with companies of all sizes from start-ups to mutli-million dollar corporations. His vast experience ranges from affiliate program management to revenue share partnerships to media buying. His passion is working with affiliate partners from all sides of the Internet. Whether they are new or a veteran in the space, he enjoys taking the time to ensure they succeed at what they are trying to accomplish.
VP, Publisher Development
Tanya comes from a solid back ground in retail (over 20 years) and has turned her experience and expertise to the Affiliate Marketing avenue. Starting with Snow in 2010, as an Operations Specialist where she performed every front end and back end task imaginable and later making the move to Managing Affiliate Programs, she is now an integral part of the Affiliate Connect Team. Tanya’s natural ability to communicate brings the perfect balance to the AffConnect team as Tanya strives to maximize partnerships for both Merchants and Affiliates.
Sarah came to us in 2018 with years of experience combining performance and social media marketing. Aside from her professional background, she also brings to the table a strong sense of determination and a contagious enthusiasm for her work and colleagues. She is looking forward to growing professionally and personally with the Snow Consulting team.
Director, Client Strategy
Stephanie comes to us with nearly 20 years’ experience in performance marketing, with most of this experience specifically in the affiliate space. She is a passionate and driven individual who has successfully launched and managed numerous affiliate programs from Internet Retailer top 100 companies in the health & beauty, home & garden, and fashion & luxury goods verticals. Her passion for affiliate marketing has contributed to her ability to successfully grow affiliate programs globally and she fully commits to the achievement of her clients’ goals. Stephanie is a Texas native and recently is experiencing life as an empty nester; starting a new life in a new town and thoroughly enjoying her life to the fullest!
Director, Content & Publisher Relations
Lisa is a former award-winning journalist, who has been focused on social media, content as a revenue driver, and affiliate marketing since 2004. After serving as Editor and Chief of Revenue magazine and as the Content Director for the Performance Marketing Association, where she was also on the PMA founding Board of Directors. Lisa was hooked on everything about affiliate and performance marketing. She’s taught internet marketing classes at USF Online and won awards as an advocate for affiliate marketing from LinkShare (2008), and Affiliate Summit (2011). She loves dealing with everyone in the affiliate ecosystem and has a passion for seeing affiliates succeed.
Jeanenne comes to Snow Consulting with over 13 years of expertise in shaping traditional and online advertising plans, integrated marketing promotions and brand development initiatives. She is results-oriented, ambitious and has a proven track record for enhancing client relationships and driving account growth. Jeanenne’s areas of expertise include: Marketing Strategy, Brand Development and Relationship Building. While Jeanenne enjoys analyzing reports, marketing plans and keeping a pulse on campaign trends, she gets the most fulfillment seeing her clients succeed and grow to new heights!
Amy comes to us with more than 20 years of performance marketing and operations experience. She is passionate about affiliate marketing, loves seeking new opportunities and streamlining for efficiency. Over her career, she has successfully executed dozens of performance marketing events and managed affiliate programs in the Auto, Retail and Travel spaces. Amy resides in Virginia with her 2 sons and 2 dogs. She’s a huge sports fan – go WFT, Nationals, CAPS, DC United and Wizards!
Anjelica brings 5 years of online social media marketing and sales experience to the Snow team. She has developed strong organizational skills and work ethic. She has a heart for relationship building and values the importance of communication. She looks forward to learning and growing with Snow Consulting.
Kim comes to Snow with over 20 years’ experience in the Healthcare & Finance sector, specifically Revenue Cycle Management. Her experience ranges from account management to all back office duties. Her attention to detail, organizational skills, and passionate drive makes her a great addition to our Production team.
Director, Client Strategy
Colleen comes to Snow Consulting with over 14 years in the affiliate space. During this time, she has managed affiliate programs in both retail and travel verticals and also directed the operations team of one of the industry’s top performance marketing events. She takes pride in her work ethic and in being highly organized and efficient. In her off time, she loves spending time with her family and friends.
Christine brings a diverse work experience with 4 years in mortgage and banking, and over 5 years in marketing, analysis and coding. She is result-driven, profit focused, and data centric. She helped quadruple the previous department’s revenue by minimizing fraud, increasing lifetime value, driving A/B tests, and monitoring system bugs. She took a break to dedicate her time to her three children, but with them all in school, she is excited to be working again. She believes a happy life is found through the belly: a good laugh and great meal.
Christina comes to Snow with over 20 years of experience in Real Estate, Finance, and Business Management – managing money for a diverse portfolio of high-net-worth individuals and businesses. Industries she has worked with include manufacturing, architecture, entertainment, advertising, retail, medicine, and non-profits. She gets great joy from reading data and the stories that numbers can tell. Her entrepreneurial spirit is what ultimately led her into Affiliate Marketing. She has a reputation for being attentive, persistent, and highly analytical. Her favorite and most memorable piece of advice an employer gave her early on in her career was “to never describe numbers with adjectives.” She continues to strive to follow this advice, allowing for transparency and clear communication.
As a member of our AffConnect team, Shannon plays a vital role in searching and connecting with publishers of all types. She combines work with her school schedule, as well as riding horses for fun, and at competitions on a local and National level.
Ryan joins us as a college student, majoring in Marketing. Ryan first got the digital marketing bug after taking a marketing class and then being involved for three years in DECA, a global organization that prepares emerging leaders and entrepreneurs in marketing, finance, and management. As part of Snow’s AffConnect recruiting team, he’s excited to build on what he’s learned to focus on market research, advertising strategies, communication skills, financial information, and reporting.
Kareth has been with Snow Consulting since Day 1. She takes care of all Snow financial needs, plus, works with all clients and networks ensuring deposits are made, and all accounts are in good standing.