Roger came to Internet and Affiliate Marketing back in 1999 from managing Wal-Mart retail stores in Western Canada. His extensive experience managing online retail stores carried over to successfully managing affiliate programs for many top online merchants. During his tenure in the affiliate marketing industry, Snow has personally transformed new and existing affiliate programs into a major revenue stream for their respective companies. Some of them to multi-million dollar a month status. His outgoing personality and never-ending work ethics have helped him and Snow Consulting strike several long standing partnerships with clients and many personal and business relationships with affiliate partners, networks and colleagues abroad. He has put together a strong team of people that provide all the quality attributes of what a professional consulting agency should provide.
VP, Client Strategy
Ginette brings over 20 years of online marketing experience to the Snow team. Her experience ranges from managing affiliate programs, developing websites and installing SEO practices for a variety of companies. She has performed numerous interviews and contributed to several media publications both offline and online for internet marketing. Ginette has had the privilege of working with companies ranging from start-ups to Fortune 500 such as Apple and Microsoft.
Randy entered the Online arena back in 2002 bringing sales, communication and marketing background that helped get Snow Consulting off the ground. He’s had the privilege of working with companies of all sizes from start-ups to mutli-million dollar corporations. His vast experience ranges from affiliate program management to revenue share partnerships to media buying. His passion is working with affiliate partners from all sides of the Internet. Whether they are new or a veteran in the space, he enjoys taking the time to ensure they succeed at what they are trying to accomplish.
VP, Publisher Development
Tanya comes from a solid back ground in retail (over 20 years) and has turned her experience and expertise to the Affiliate Marketing avenue. Starting with Snow in 2010, as an Operations Specialist where she performed every front end and back end task imaginable and later making the move to Managing Affiliate Programs, she is now an integral part of the Affiliate Connect Team. Tanya’s natural ability to communicate brings the perfect balance to the AffConnect team as Tanya strives to maximize partnerships for both Merchants and Affiliates.
Sarah came to us in 2018 with years of experience combining performance and social media marketing. Aside from her professional background, she also brings to the table a strong sense of determination and a contagious enthusiasm for her work and colleagues. She is looking forward to growing professionally and personally with the Snow Consulting team.
Director, Client Strategy
Stephanie comes to us with nearly 20 years’ experience in performance marketing, with most of this experience specifically in the affiliate space. She is a passionate and driven individual who has successfully launched and managed numerous affiliate programs from Internet Retailer top 100 companies in the health & beauty, home & garden, and fashion & luxury goods verticals. Her passion for affiliate marketing has contributed to her ability to successfully grow affiliate programs globally and she fully commits to the achievement of her clients’ goals. Stephanie is a Texas native and recently is experiencing life as an empty nester; starting a new life in a new town and thoroughly enjoying her life to the fullest!
Nancy comes to our team bringing years of marketing and management experience both online and offline. She is responsible for making sure our Operations run smoothly. During her years as in-house affiliate manager with Deluxe, she managed and launched 20 different brands and lines of business, growing the overall program ten-fold. Nancy enjoys building long-standing relationships with advertiser, network and publisher partners throughout the industry and is passionate about introducing newcomers to the affiliate marketing world.
When not talking affiliate marketing, she loves anything having to do with tacos, dogs and glamping. Don’t get her started unless you have time.
VP, Business Development
Patrick brings more than 10 years of affiliate management experience to the Snow team. He is an award winning marketer who has managed dozens of Internet Retailer Top 100 programs for a well known publisher. He has experience overseeing relationships in a wide variety of verticals and has spent more time reviewing data sets than he cares to admit. He has a results-oriented mindset which is fueled by organization and a strong determination to succeed. Outside of Patrick’s passion for relationships and data, he enjoys spending time with his family, cheering on Boston sports teams, and the latest tech gadgets.
Amy comes to us with more than 20 years of performance marketing and operations experience. She is passionate about affiliate marketing, loves seeking new opportunities and streamlining for efficiency. Over her career, she has successfully executed dozens of performance marketing events and managed affiliate programs in the Auto, Retail and Travel spaces. Amy resides in Virginia with her 2 sons and 2 dogs. She’s a huge sports fan – go WFT, Nationals, CAPS, DC United and Wizards!
Director, Publisher Development
Kim comes to Snow with over 20 years’ experience in the Healthcare & Finance sector, specifically Revenue Cycle Management. Her experience ranges from account management to all back office duties. Her attention to detail, organizational skills, and passionate drive makes her a great addition to our Publisher Development team.
Anjelica brings 5 years of online social media marketing and sales experience to the Snow team. She has developed strong organizational skills and work ethic. She has a heart for relationship building and values the importance of communication. She looks forward to learning and growing with Snow Consulting.
Director, Client Strategy
Colleen comes to Snow Consulting with over 14 years in the affiliate space. During this time, she has managed affiliate programs in both retail and travel verticals and also directed the operations team of one of the industry’s top performance marketing events. She takes pride in her work ethic and in being highly organized and efficient. In her off time, she loves spending time with her family and friends.
Christina comes to Snow with over 20 years of experience in Real Estate, Finance, and Business Management – managing money for a diverse portfolio of high-net-worth individuals and businesses. Industries she has worked with include manufacturing, architecture, entertainment, advertising, retail, medicine, and non-profits. She gets great joy from reading data and the stories that numbers can tell. Her entrepreneurial spirit is what ultimately led her into Affiliate Marketing. She has a reputation for being attentive, persistent, and highly analytical. Her favorite and most memorable piece of advice an employer gave her early on in her career was “to never describe numbers with adjectives.” She continues to strive to follow this advice, allowing for transparency and clear communication.
As an actor, screenwriter, and overall booknerd, Nichole brings a unique perspective to our outreach team. Motivated by her love of communication, Nichole strives to help create and build long-lasting relationships between Merchants and Publishers. Her background in Digital Marketing and Developmental Editing has gifted Nichole with a hard-work ethic and the ability to adapt to the ever-changing algorithms of the social media world. She is eager to learn and grow within the Snow Team!
As a member of our AffConnect team, Shannon plays a vital role in searching and connecting with publishers of all types. She combines work with her school schedule, as well as riding horses for fun, and at competitions on a local and National level.
Ryan joins us as a college student, majoring in Marketing. Ryan first got the digital marketing bug after taking a marketing class and then being involved for three years in DECA, a global organization that prepares emerging leaders and entrepreneurs in marketing, finance, and management. As part of Snow’s AffConnect recruiting team, he’s excited to build on what he’s learned to focus on market research, advertising strategies, communication skills, financial information, and reporting.
Erica joins Snow with 15 years experience in Health, Finance, and Online Marketing. Most recently was in a marketing team for a financial services company, starting as a digital specialist eventually becoming a part of the management team. Aside from her years in marketing and customer service, she is passionate about wellness through working out at her local fitness center and spoiling her rescue dog Digby.
Emily joins Snow with 10 years of experience in the beauty and wellness industry. She has worked in positions ranging from customer service to administration. She is passionate about facilitating connections in a professional role and enjoys the challenge of career development. She is looking forward to bringing her skill set to the company and growing with the Snow Team.
Keifer is a recent college grad with a desire to get into marketing. He is fascinated by the ever growing world of digital marketing and as part of the Publisher Recruitment team he is excited to expand upon his knowledge and grow with the Snow team. Outside of work he is passionate about spending time with family, playing with my dogs, making music with friends and rooting for Wisconsin sports teams.
Kareth has been with Snow Consulting since Day 1. She takes care of all Snow financial needs, plus, works with all clients and networks ensuring deposits are made, and all accounts are in good standing.