Snow Team
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The Case For Nurturing Your Affiliate Program
In times like this, businesses of all sizes have to deal with the uncertainty of what lies ahead. Everyone who owns or runs an online business is trying to find ways to cut costs and keep their business afloat.
We’ve experienced stressful times in the 20 years we’ve been managing affiliate programs. The dot com doom of the late 1990’s early 2000’s and recession of late 2008 and 2009 certainly come to mind. Not only did we have to focus on our own business but work with many companies to help them through their own. It doesn’t have to be a time of panic or stress.
VALUE & EFFECTIVENESS OF AFFILIATE MARKETING
With affiliate marketing, you only pay a commission when affiliates refer a customer through their link. So why would you want to turn off a channel that is performance driven in a time when you’re looking to keep costs in check while striving to keep marketing active?
It takes an incredible amount of resources, time and money to establish relationships with affiliate partners from all verticals (coupon, loyalty, social media, blogs, influencers, search). If you shut down or suspend your affiliate program, you are cutting off all the relationships that were built since the time you launched your affiliate program. The short and long term marketing strategy will be affected. Not to mention you will burn bridges with people who want to work with your brand. They too have put in the time and effort.
For example, a blogger wants to do a review on your brand or simply a product you sell. The full review includes affiliates links, so they get paid when customers click through and order. For a few days, the review will be on the home page of the blog. You will receive higher amount of traffic and orders during this time. The post will eventually be archived, but that doesn’t mean you will never receive traffic and orders from this blog post. Sure traffic and orders will decline but this post is still active. Imagine you have several blogs doing this for you. Even if they never generated another sale, you have received FREE branding. If you suspend or cancel your program, you turn off all those links that could be potentially driving you traffic and revenue.
With the increased tracking technology of affiliate networks and integration with analytics, we as an agency are able to take advantage of advanced tracking capabilities to allow for better attribution levels of commission. We setup commission rules to account for new vs existing customer orders, coupon codes, specific SKU’s and more. This again, helps us help you, concentrate on your margins to make the most out of every affiliate partnerships.
OTHER MARKETING & ADVERTISING CHANNELS
There are several marketing and advertising channels, aside from affiliate marketing:
Email marketing, Search Engine Optimization (SEO), Search Engine Marketing (ie. Google Adwords), Social Media Marketing (ie. Facebook Ads) to name a few.
What do they all have in common?
-They all require an up-front budget
-you mostly pay for immediate traffic
-you have metrics such as conversion rate to determine revenue and cost
With these other channels, it is not about creating or building relationships, building a rapport, and working together to expand a brand through various verticals. I don’t want it to come across like the Affiliate Program is more important than other channels. The point I’m trying to make is if the affiliate program were to be closed, it would take weeks or even months to get it re-launched and establish these relationships again.
I’m also not saying I want you to cancel or remove your accounts in other advertising and marketing channels. What I am saying is that it’s much easier to reduce your spend or pause campaigns in other channels since it is more about the data than the actual relationship.
Gourmesso: Your Leading Source for Nespresso Capsules and Keurig Coffee Pods!
We are pleased to announce the addition of Gourmesso — Where you can enjoy moments of bliss and luxury at an affordable price. Join the program in ShareASale and Commission Junction.
Gourmesso, a European leader in compatible coffee capsules for Nespresso, also produces a new guilt-free line of of coffee pods for Keurig called Glorybrew. Gourmesso believes in offering high quality, excellent tasting espresso, along with friendly, first class customer service and a seamless ordering process.
PROGRAM DETAILS
- Commission: Up to 20% (Starting at 15% on New Customer referrals | 10% on Returning Customer )
- AOV of $60
- 45 Day Tracking Cookie
- Unbeatable special promotions and offers.
Join the program in ShareASale and Commission Junction and share moments of bliss with your followers!
Feature MyGiftStop.com For Special Occasion Gifts!
We are pleased to add MyGiftStop.com to our list of excellent merchants. Never miss an important gift giving occasion with MyGiftStop.com! You’ll find brand name favorites, exceptional weekly sales, and peace-of-mind shopping with no third-party sellers.
MyGiftStop.com offers free returns on qualifying orders, rewards points for regular shoppers, and a customer service team dedicated to your satisfaction.
Here’s a few of the featured brands: Casio, Luminox, and Rocky, Bulova, Swiss Army, Invicta, Sperry, Vans, Burbery, Ray-Ban, Guess, Citizen, Dickies, Kenneth Cole, Costa Del Mar, and more!
PROGRAM DETAILS
- 6% commission on each purchase.
- 30 Day Tracking Cookie
- Exceptional Sales
- Vanity and Custom Codes For Active Affiliates
Join the MyGiftStop.com affiliate program in ShareASale now.
Yandy.com: The Largest Selection of Sexy Apparel For Women
We would like to introduce you to Yandy.com, one of the leading suppliers of lingerie, costumes, rave wear, womens and plus-size womens clothing, swimwear, and accessories.
With more than 10,000 items in stock and ready to ship, Yandy’s enormous selection grows daily with new items!
You’ll find that Yandy not only has the largest and most desirable collections, but also has the lowest prices and best customer service of any online lingerie boutique.
PROGRAM DETAILS
- Commission Payout: Up to 15% for New Customer sales (5% Default)
- 1 Day Tracking Cookie
- Power Ranked in ShareASale
- Frequent opportunities to earn one-time bonuses for monthly sales goals
- Vanity and Custom Codes For Active Affiliates
- Creatives and tools to help you sell, including banners, text links, and offers.
- 100% Parasite-Free program
Join in ShareASale today!
Couture Look: Add Chic Sophistication to Your Style!
We are pleased to announce the addition of Couture Look — Where modern, sophisticated, and chic styles are made with you in mind! Join the program in ShareASale.
Couture Look offers the latest fashions for women of all sizes. They carry a wide array of the hottest styles of tops, bottoms, dresses, jewelry, and accessories and they are supported by fans from the hottest street-shot sites to the business trendy women.
PROGRAM DETAILS
- Up to 12% commission on each purchase
- 30 Day Tracking Cookie
- Frequent offers and custom coupons
Join the program in ShareASale and add great new styles for your followers!
Join Gold Urban: Your Leading Source for Custom Jewelry!
Join the Gold Urban Affiliate Program in ShareASale: Leading Source of Custom Hip-Hop Jewelry for the Past 30 Years!
Started out as a men’s jewelry store, Gold Urban is now a leading source for 14k gold-plated chains and gold cross pendants. We’ve served a variety of customers from urban fashion fans to A-list rappers and athletes who want the best Italian gold plated jewelry sets to complement their style. Diamond-encrusted jewelry designed in the hottest styles show off our commitment to making sure that every customer looks and feels good in every single piece of ours. Our level of integrity in providing top-notch 18k gold chains for men is what has built our unparalleled reputation in the urban jewelry game.
Gold Urban has always prided themselves on being a jewelry retailer that adheres to an ethically-sound lifetime warranty that forged a trusting relationship between them and their customers. Thanks to their decades of jewelry knowledge, the clients have never had to ask how long does gold plated jewelry last or is gold plated jewelry fake. In addition, they are dedicated to providing jewelry lovers with a web shopping experience that combines fair pricing and value with quality pieces such as our thick gold rope chain that won’t ever have them wondering whether their gold plated jewelry will tarnish.
GOLD URBAN ADVANTAGES
- Up to 10% commission
- Average order over $900.00
- 14 Day Tracking Cookie
- Frequent offers and custom coupons
- Cash Bonus Opportunities
- Parasite Free
- Exceptional customer service with every purchase.
- Superior value in terms of price, quality, and selection for guaranteed satisfaction.
- A lifetime warranty for hip-hop jewelry that will stand the test of time.
- Dedicated Program Management by Snow Consulting
Join the Locksmith Keyless Affiliate Program in ShareASale
JOIN THE LOCKSMITH KEYLESS AFFILIATE PROGRAM IN SHAREASALE!
Join Locksmith Keyless in ShareASale!
Locksmith Keyless specializes in replacement car, truck, and motorcycle keyless remotes for nearly every popular make and model of auto and motorcycle at wholesale prices. We also offer locksmith tools,cutting machines and software for Automotive Locksmith shops as well as residential and commercial security hardware.
You can promote these great selling items and earn a 10% commission. If you have any sort of automotive traffic to your site these will be great products to promote. Car and Motorcycle forums, car fan sites, sites about specific makes and models, and sites with motorcycle or automotive traffic tend to do very well with our program.
Join in ShareASale.
LOCKSMITH KEYLESS ADVANTAGES
- Commission: 5%- 10% with an AOV of over $100
- Brand name automotive locksmith tools and replacement keys at wholesale prices
- Over 2500 product Datafeed updated daily
- Flexible paid search policy
- Up to Date Deals in the SAS Deals Database
- Up to Date banners, coupons, deals, — Help make your promotion much easier
Ignite a passion for the stars – Elecstars Afffiliate Program!
Give your favorite person a passion for the stars!
Remote control – multiple light settings
Join the Starry Nights Elecstars affiliate program in ShareASale and delight your readers with these star projector lamps.
The Elecstars lamp/projector is an amazing smart night light that projects the cosmos with a high-resolution star and moon projection and a silent 360-degree rotation. You’ll have multiple lighting effects.
This star lamp can be remote-controlled from a distance and has a long timer switch. It’s a great night light and creates a nice sleep environment for the kids.
This makes a very affordable gift that creates interest in and a passion for astronomy. It also helps to develop your child’s talent and creativity with the multiple lighting choices.
PROGRAM DETAILS
- Commission: 10% with performance incentives and special promotion opportunities
- Commission: 8% for coupon sites
- 60-day cookie duration – Get the credit you deserve
- Datafeed updated daily
- Up to Date Deals in the SAS Deals Database
- Up to Date banners, coupons, deals, — Help make your promotion much easier
- Monthly newsletter – stay informed of all the latest promotions
Join the affiliate program you’ve been waiting for: Smith & Vandiver
You’re going to fall in love with this merchant and their new program in ShareASale. Smith & Vandiver has been crafting and manufacturing the best clean and natural bath, body, and skincare products in the US since 1979. Their commitment to clean and natural is evident in their product promises:
- No parabens | Sulfate Free | No synthetic fragrances | No harsh or harmful chemical ingredients
- NEVER tested on animals | Cruelty Free
- Biodegradable ingredients and packaging – they recycle a quarter-million pounds of cardboard annually. The buildings are energy-efficient and their packaging materials use post-consumer recycled content.
VEGAN: The majority of their products are vegan. In fact, 90% of their products are 100% vegan. In the FAQ, they even list which products specifically are not completely vegan, so you can be sure.
The program in ShareASale has two stores: SVNaturally.com and NaturallySV.com. Explore the differences below:
Store 1 – SVNaturally.com
The brands at SVNaturally:
Aromatherapaes (lotions, washes, scrubs, and more – all natural and crafted with essential oils.)
Good Clean Fun (safe and natural bath bombs and fizzies, created for young fans)
Pacific & Poppy (A clean skincare line with none of the bad stuff!)
Smith & Vandiver Naturals (delightful scents for your bath, conditioners for your skin)
Spa…ah (The spa collection, perfect for your relax at home times)
Vaska (Laundry care with high standards. Green chemistry since 1999 with powerful results)
Store 2: NaturallySV.com is the new CBD line for skin, bath, and relief.
CBD infused skincare collection. Two distinct brands:
Aromatherapaes (scrubs, shower and bath tabs, facials, and more)
Sanna Skincare (pure and natural, with organic hemp derived, full-spectrum CBD grown in the USA.)
Smith & Vandiver is also a merchant who gives back. You can find the details about their “Save a Sea Turtle” project.
Come join the program at ShareASale – your site visitors will love these products and prices!
2019 Holiday Gift Guide
2019 Holiday Gift Guide
The Holiday Season is quickly approaching and even though I love it, I stress to find the most perfect gift for each person on my list. This year, Snow Consulting is making it easy to find the perfect gift with the 2019 Snow Consulting Holiday Gift Guide!
For new parents, grab baby gear and essentials at BabyEarth and Babywise.
The kids on your list will love the latest Character Costumes from Find Costume. Babywise and BabyEarth have toys and gifts for babies, toddlers, and kids!
For the big kids, watch his eyes light up with something from Car and Truck Remotes. Maybe it’s that special electronic from Cobra Electronics. Escort Radar offers industry leading radar detectors and car accessories he will love.
The ladies are not to be left out with all that sparkles from GetNameNecklace and Frost NYC. Find those special items she will wear with joy from FewModa, SONJA by Sonja Morgan, Grace Karin, Mum’s Handmade, ROMWE, and SHEIN. And no lady would object to something from The Perfume Spot!
We have all the bases covered for the Sports and Outdoors Lovers at PHOOZY, and Hockey World.
For those that are looking to buy from eco-friendly, and socially conscious merchants, we have beyond Beanie, Big Feet PJs, Fuchsia Shoes, #Get Floaty, Grosche, Perani’s Hockey World, Live and Sleep, Mums Handmade, Three Main. Each of these merchants give back to specific causes to help improve the world we live in.
Everyone has those hard to buy for on their list. You are sure to find exciting gift ideas at Arte-Cera, iDecoz, Future Memories, Glasses Shop, JoyJolt, Whimsical Gifts, and TheBestGiftBaskets. No matter what their interests, you are sure to find something for everyone….and don’t forget to make your own Wish List!
Gifts for Her
Gifts for Him
Gifts for Kids
Lifestyle Gifts
Eco-Friendly / Socially Conscious Gifts