- Shoppers want as much information as possible before “adding to cart”. Provide the best description and you can win their confidence.
- It’s becoming more and more common to touch and feel big purchases in store and then shop for the best deal online. Don’t be the site that gets the measurements wrong or forgets to provide a shipping offer. Be the source of information to increase confidence.
- Customers want good service, accurate information, free or low-cost shipping, and convenient returns. Do all you can to point out these features.
- The Deloitte 2015 Survey also indicated that nearly half of the respondents planned to use Free Shipping or Ship to Store in order to save on costs. Include all shipping options and deadlines in your content to gain consumer trust.
Three-fourths plan to either spend the same or more than last year—the highest level since 2000, with 19 percent planning to spend more (figure 2). Of those who indicated they plan to spend more, the primary reasons are that household finances are improving (41 percent) and they have more people for whom to buy gifts this year (36 percent). Deloitte 2015 Holiday survey